The key visual is developed with a combination of German traditional graphical element (the hash). To make it more colourful, we had used additional colours to Brotzeit corporate colours (brown, orange, yellow) for this campaign as exception.

Just like any other campaigns, POPs such as tentcard, AO poster and food butter paper are designed for print. Digital formats such as Facebook banner, EDM, Digital TV banner and website images are designed for screens.

This butter paper design is created for plating to serve. As there is a challenge as part of the campaign, the measurement and illustrations help to ensure the items served are accurate for fairness.